10 Real Estate Marketing Trends & Sign Ideas To Get Your Listing Noticed
In the fast-paced and competitive housing market, keeping up with the latest real estate marketing trends is crucial. The right marketing strategy can keep a home from languishing on the market and move it quickly at or above its listing price.
Real estate signs are one of the enduring trends in real estate marketing that continue to attract buyers. Despite the rise of digital marketing, the physical presence of a well-designed yard sign can capture the attention of passersby and spark interest in a way that online listings alone cannot. In fact, nearly 40% of home buyers say they used lawn signs as a source of information.
Read on to explore the best real estate sign ideas as well as new real estate marketing ideas for 2024.
1. Cool Real Estate Signs
The power of simplicity cannot be underestimated, especially in real estate signage. Classic sign designs with clean lines and clear messaging continue to catch the eye of potential homebuyers, providing a beacon of clarity in a sea of visual noise. The timeless appeal of cool real estate signs lies in their ability to communicate essential information quickly and effectively, making them an indispensable tool for real estate agents.
Color Choices for Real Estate Signage
The simplicity of design does not end with the layout; it extends to the choice of colors, a critical factor in the psychology of marketing. The right color can evoke emotions and reactions that transcend conscious thought, guiding potential buyers' feelings about a property before they have even read the words on the sign.
For instance, blue signifies trust and dependability, making it a popular choice for projecting an image of reliability with real estate signage. On the other hand, red is an attention-grabber, often used to create a sense of urgency or highlight essential details such as a price drop or a recent listing.
Color Psychology in Real Estate Marketing
Understanding color psychology enables real estate professionals to choose yard sign colors that stand out and convey an appropriate message to their target audience.
Whether it's the calm assurance of a soft blue or the bold urgency of a bright red, the colors of your real estate signs can significantly influence buyer perceptions and behaviors. By combining the simplicity of classic design with the strategic use of color, real estate professionals can create signs that capture attention and resonate with potential buyers on an emotional level.
With Oakley Signs & Graphics' design services, you have your choice of colors, ensuring a perfect message.
2. Real Estate Signs With a Photo
In the real estate industry, the adage "a picture is worth a thousand words" has a literal significance. Incorporating high-quality photos into real estate signs is a trend that has gained momentum for good reason. This approach not only enhances the aesthetic appeal of the signage but also provides immediate visual context about the property, making it a trend well worth following for savvy real estate professionals.
Compelling Visuals Sell Houses
A real estate sign with a photo delivers a compelling visual story, offering a sneak peek into the property before a potential buyer steps inside. This visual introduction can spark interest and emotional connection, which text alone might not achieve.
A beautiful, inviting image can capture the imagination of passersby, encouraging them to envision themselves living in the space and increasing the likelihood of them taking the next step to inquire or visit an open house. This is an excellent strategy for modern luxury real estate signs. Oakley Signs & Graphics' customization services give you complete control over the photos you use.
3. Spin Top Sign Posts
Spin top sign posts take the idea of real estate signs with photos to the next level. The spin top, a cylinder that sits above the sign post, displays six 8-inch-by-10-inch spaces for photos, property details and branding information. They're a fantastic way to engage potential customers seeking more information on a property.
Spin top real estate posts offer an elegant and sophisticated presentation for property signage. The colonial post design adds a touch of class and distinction to the listing, enhancing curb appeal and drawing more attention to the property. This elevated aesthetic can significantly impact first impressions, attracting potential buyers who might otherwise pass by a standard sign.
4. Directional Signs Help Customers Find Your Property
Directional real estate signs are a fundamental yet often underappreciated tool among real estate marketing strategies. They guide potential buyers directly to your property, increasing the chances of a successful showing or open house. The strategic use of these signs can create a breadcrumb trail leading right to your doorstep, making it easy for interested parties to find your listings, even if the homes are tucked away in a huge development or secluded area.
Placement, Placement, Placement
The effectiveness of directional signs hinges on their placement and quantity. Best practices suggest placing signs at every decision point along the route to your property, including at the end of the street, at every turn and at any intersections where potential buyers might hesitate or get lost. The goal is to create an intuitive, foolproof path that guides visitors directly to the property without confusion.
Consistency is Key
Ensure that the signs are consistent in design and messaging. This creates a cohesive look that is easily recognizable and reinforces your brand as customers follow the signs. The signs should be placed high enough to be easily seen and in locations that do not obstruct traffic or pedestrian movement, adhering to local signage regulations. Oakley Signs & Graphics offers a comprehensive lineup of directional signs to meet your needs.
5. Rider Signs
When it comes to enduring real estate marketing trends, real estate riders are an invaluable addition to the standard real estate yard sign. They offer a versatile platform for Realtors to convey additional information and attract further attention to their listings.
These small, supplemental signs hang above or below the main yard sign and can be customized with various messages, such as "Open House," "New Price," "Just Listed" or "Sold." By providing this extra layer of information, rider signs can significantly enhance the effectiveness of your real estate marketing efforts.
Boosting Interest with Riders
Custom riders can highlight unique features of the property that might appeal to specific buyers. For example, a rider indicating "Waterfront Property," "Fully Renovated" or "Large Backyard" can immediately capture the attention of those seeking these particular attributes. This targeted approach helps attract more qualified leads, as the people who reach out will likely be interested in the specific features advertised. Oakley Signs & Graphics' riders are available in all the most popular sizes and interesting shapes, such as starbursts.
6. Signs With QR Codes
Signs with QR codes are another must-have among real estate marketing trends. QR codes seamlessly combine traditional real estate marketing with modern digital convenience. Incorporating these scannable codes into your old-school yard signs creates a dynamic, interactive experience for potential buyers, bridging the gap between the physical and digital worlds.
Simplicity and Efficiency
The beauty of QR codes lies in their simplicity and efficiency. A quick scan with a smartphone instantly directs potential buyers to additional information that would be impossible to fit on a standard sign. This could include virtual tours of the property, detailed listings, photo galleries or contact information for scheduling viewings.
By providing quick access to information, QR codes significantly enhance the effectiveness of traditional signage, making them a powerful tool in the real estate marketer's arsenal. Incorporating QR codes into your real estate signs is easy with Oakley Signs & Graphics' customization services.
7. Solar Sign Lights
Solar sign lights represent a bright innovation in real estate marketing trends, offering a sustainable and effective way to enhance the visibility of listings, regardless of the time of day. They harness the power of the sun to illuminate real estate signs, ensuring that properties catch the eye of potential buyers even after sunset. This can be particularly advantageous during shorter winter days or for those driving through neighborhoods in the early morning or late evening.
24/7 Visibility
The adoption of solar sign lights is a smart marketing strategy. By ensuring that signs are visible 24/7, real estate agents can maximize their listings' exposure, attracting attention from a broader audience. This continuous visibility increases the chances that a property will be noticed, remembered and inquired about, thus speeding up the sales process.
8. Local Events
Participating in local events is an age-old trend in real estate marketing. It is a highly effective marketing strategy for Realtors looking to deepen community ties and enhance their visibility. Local events, from charity runs to community fairs, offer a unique platform for agents to connect directly with residents in a relaxed and informal setting. This approach allows real estate professionals to showcase their listings and services and demonstrates their commitment to the community.
Building Trust and Rapport
By engaging in local events, real estate agents can build trust and rapport with possible buyers and sellers. It provides an opportunity to present oneself as a friendly, approachable community member rather than just another business entity. These personal connections are invaluable in the real estate industry, where trust and familiarity can significantly influence decision-making. Make sure to have a good supply of real estate business cards on hand to help people remember you.
Branding and Direct Marketing
Participating in local events offers excellent branding and direct marketing opportunities. Whether sponsoring a booth, providing branded merchandise or offering valuable information about the housing market, these interactions leave a lasting impression on potential buyers and sellers. This Increases brand recognition and positions the agent as a knowledgeable and reliable resource within the community. Oakley Signs & Graphics offers an excellent lineup of promo and event products designed to help you get the most out of your participation.
9. Social Media Marketing
Social media is one of the real estate marketing trends that truly has legs. For instance, people between the ages of 25 and 44 make up 46% of Instagram users. That same demographic accounts for 28% of home buyers, making Instagram a natural focus for real estate marketers.
Transformational Power
Social media marketing has transformed the real estate advertising landscape, becoming an indispensable tool for agents and brokers. This dynamic platform offers a unique blend of reach, engagement and personalization, making it a critical component of modern real estate marketing strategies.
Engaging With Buyers
Social media's power lies in its ability to connect real estate professionals with a vast audience of potential buyers and sellers. Platforms like Facebook, Instagram, Twitter and LinkedIn provide opportunities to showcase properties through captivating photos, virtual tours and engaging content. By leveraging these channels, agents can extend their reach far beyond traditional marketing means, tapping into a broader demographic and capturing the attention of prospective clients across the globe.
Targeted Advertising Opportunities
Social media also allows for targeted advertising, enabling real estate marketers to tailor their messages to certain audiences based on demographics, location, interests and more. This precision ensures that marketing efforts focus on people most likely to be interested in the properties being promoted, increasing the efficiency and effectiveness of campaigns.
10. Video Marketing
Video marketing has surged to the forefront of real estate marketing trends, offering a dynamic and immersive way to showcase properties and connect with potential buyers. This trend capitalizes on the growing consumer preference for visual and engaging content, providing an exciting avenue for real estate professionals to differentiate themselves and their listings in a crowded market.
Appealing Medium
The appeal of video marketing in real estate lies in its ability to convey information in an easily digestible and engaging format. Through video tours, agents can offer prospective buyers a detailed, room-by-room walkthrough of a property, allowing them to experience the space virtually as if they were there in person. This is particularly valuable for out-of-town clients or those with busy schedules, as it enables them to get a genuine feel for the property without having to physically visit.
Multi-Platform Approach
The versatility of video content also means it can be shared across various platforms, from websites and social media channels to online listings and email campaigns. This multi-platform approach increases the visibility of the property and the agent, reaching a wider audience and generating more leads.
Tips to Get the Most Out of Real Estate Marketing Trends
Maximizing the impact of real estate marketing trends is all about strategy. Once you've decided which ideas to implement, you need to:
- Place wisely: Strategic placement of your signs and social media posts can dramatically increase their visibility and, by extension, the number of potential buyers who see your listing.
- Ensure consistency: Your signage should have a cohesive look that aligns with your other marketing materials, such as business cards, social media content and videos.
- Analyze data: QR codes and digital tracking tools provide valuable data that you can review to discover which trends in real estate marketing work best for your business.
Frequently Asked Questions About Real Estate Marketing Trends
As a leading supplier of real estate marketing materials, Oakley Signs & Graphics has a wealth of knowledge to share about real estate marketing trends. Read the following questions for the answers you need.
What Are the Four Ps of Marketing in Real Estate?
The four Ps of real estate marketing are product, price, place and promotion.
What Is the Future of Real Estate Marketing?
Real estate marketing's future includes the use of virtual and augmented reality for property tours.
What Type of Marketing Is Best for Real Estate?
The best marketing for real estate includes a mix of old-school tactics, like yard and directional signs, and newer strategies, such as social media posts and video production.
Order Real Estate Marketing Materials From Oakley Signs & Graphics
Now that we've discussed real estate marketing trends, you're ready for the next step. Enhance your real estate listings and make a lasting impression on potential buyers with high-quality, customizable marketing materials from Oakley Signs & Graphics. Don't let your properties blend in with the crowd; stand out and get noticed with our wide range of signs, banners and other materials. Shop now and take advantage of the Oakley difference.
