How to Create a Real Estate Brochure That Makes an Impact

The Benefits of Creating a Brochure

Creating a brochure can provide several advantages. For one thing, most audiences can easily navigate and understand pamphlets. Real estate marketing brochures provide other benefits because they:

Brochures also help Realtors establish their branding and develop trust with potential clients.

2. Determine Your Goals

What do you want to accomplish by creating a brochure? Promote your agency? Attract prospective sellers? Drive potential buyers to a specific property? Decide why you want a real estate pamphlet and stick to that theme.

3. Choose a Simple Layout

A complicated layout may seem classy, but it can be hard for a reader to follow. It's also difficult to design. A straightforward structure gives you the best chance of communicating clearly with your target audience. There are plenty of online templates to help you create a simple design.

4. Use Professional Images

Images can make or break your real estate listing brochure. Blurry photos or pictures taken from the wrong angle will turn off your audience. Make an effort to invest in high-quality images to properly display your property and give your brochure a boost.

5. Include a Floor Plan

Many potential buyers will request a floor plan of a property before deciding to make a bid. If it's available, incorporate the home's floor plan in your real estate pamphlet.

6. Select an Appropriate Font

Fancy fonts may seem sophisticated, but they're often hard to read. Find a legible font that will be easy for your target audience to follow. Using multiple fonts can look unprofessional, so you'll want to stick with your chosen font throughout your real estate brochure. Instead of using different typefaces, change your font size or use italics and bold for emphasis. Use a font color that provides enough contrast with your background color to ensure your audience can easily read the content.

7. Write Compelling Descriptions

The most effective real estate brochure content provides the information that buyers want. Consider your target audience and include the details that will compel them to visit your property. Keep it concise, but don't just list features. Use wording that will make the property feel like home to your prospective buyers.

8. Place Your Content Strategically

Be careful where you put the copy in your real estate brochure. Placing content over an image may seem cool, but it often makes the copy hard to read. Space out your content to give the flyer a clean, uncluttered look.

9. Use Color Judiciously

The right colors in your real estate pamphlet can really sell your property. But keep your color selection to a minimum and use complementary colors for the greatest effect. You can use online color wheels to help identify the best colors. To ensure maximum readability, consider a light color for your brochure background and a dark color for the font.

10. Choose an Appropriate Paper

The paper you use for your real estate marketing brochures says a lot about the property you're selling. Matte finishes provide a homey feel, while glossy paper creates a more elegant look.

11. Incorporate Your Branding

One way to select a font or color is to rely on your corporate branding. If your agency has a set font and color combination, using that can strengthen your brand while conveying the necessary content.

12. Include a Call to Action

Don't assume your readers will know what to do when they finish reading your pamphlet. The best real estate brochures clearly direct readers to their next action, whether that's to contact you or visit the property. Make sure to provide the necessary information — say, a phone number or street address — so that your audience can complete your desired action.

13. Insert Your Contact Details

Regardless of your call to action, some prospective buyers will want to contact you. Include your agency name, your own name, phone number, email address and website address to make this as easy as possible. Including complete contact information also increases your credibility in the eyes of your target audience.

14. Proofread Your Real Estate Brochure

Proofreading is one of the most important steps to take in creating a brochure. Typos and factual mistakes will ruin all your hard work. Check your pamphlet several times and read the content out loud to look for any missteps. Also ask a few trusted coworkers to review your real estate brochure to ensure it's perfect. The time to proofread is before you print a lot of copies.