How to Build a Real Estate Listing Marketing Plan for Success
Selling a home isn't a walk in the park. It requires a well-thought-out program that covers all bases, from online listings to open houses. That's where a solid real estate listing marketing plan comes into play – it's a must for getting a property sold.
For agents looking for top-notch materials to make their listings stand out, Oakley Signs & Graphics offers a range of products that can help. Whether it's eye-catching yard signs, professional business cards or bold banners, we have what you need to make a strong impression on potential buyers.
This article will explore how to develop a stand-out real estate listing marketing plan and what Oakley Signs & Graphics products you can use to support your efforts.
What Is a Real Estate Marketing Plan?
A real estate listing marketing plan is a strategy that lays out how to advertise and sell a property. It's a detailed guide that spells out what you will do, how you'll do it and when. A successful marketing plan for real estate incorporates a wide range of real estate listing marketing ideas to get buyers' attention. It's a set of actions designed to put a for-sale property in front of as many potential buyers as possible and to make that property look as good as it can be.
A Total Marketing Plan for Real Estate Listings
A marketing plan for real estate listings needs to be detailed but doesn't have to be complex. It's about covering all the necessary steps to attract potential buyers and achieve the best price for a property. Think of it as a checklist of tasks, from getting to know every detail about the property to ensuring it's seen by the right people at the right time. With a straightforward approach and the right tools, you can create a plan that's both thorough and easy to follow. Here are the components of a successful real estate marketing plan for listings:
1. Understanding Your Listing
When you're selling a property, it's crucial to pinpoint what makes it stand out. Maybe it's a modern kitchen, a big backyard or a view that beats all others. These are the features that catch a buyer's eye and make them think, "I want this house." Understanding these features and the selling points of the surrounding neighborhood sets the foundation for all the other steps in your real estate listing marketing plan. Once you know what you're selling, you can incorporate the details through a clever combination of real estate signs and riders. In fact, signs are a great way to reach people — 39% of home buyers said they've found properties using yard signs.
2. Preparing Your Listing for the Market
The next step in your marketing plan for real estate listings is straightforward. You want the seller to fix large and small issues, including leaky faucets or chipped paint, because even the littlest things matter to buyers. Staging the place so it looks its best is next – arrange the furniture to show off the space, clear out clutter and maybe throw in a few nice touches like fresh flowers or a bowl of fruit.
And don't overlook the power of virtual staging, especially when showing off an empty space. It helps buyers imagine living there. Also, consider using real estate banners to highlight key selling points, drawing in passersby and creating buzz.
3. Creating Visual Assets
Good pictures and video tours can make a big difference in your real estate listing marketing plan. They're like a first handshake with potential buyers. Hire a professional photographer to take clear, well-lit photos of the property.
Add in 3D and virtual tours to let buyers explore the house online, which is helpful for people who can't visit in person. Remember to put up clear signs that guide people to the property. High-quality real estate directional signs can help people find the house easily when they're driving around looking at homes.
4. Writing the Listing
Writing a good property description is all about the details. Start with a catchy opening sentence that grabs attention. Use simple language to describe the home's features, like "spacious kitchen" or "sunny backyard." Be honest and highlight the best parts of the property, but don't exaggerate. Mention the new upgrades, the nearby school or the quiet neighborhood.
The goal is to give potential buyers a clear picture of the home and make them want to see more. Keep it clear and truthful, focusing on what makes the house worth buying. Your listing will go out over MLS, Zillow and other major portals, so you must give this step of your marketing plan for real estate the attention it deserves.
5. Holding Open Houses
They may seem old school, but open houses can be essential to a real estate listing marketing plan. A traditional open house is a set time when anyone can come and walk through the property. Virtual open houses are online tours people can watch from anywhere — useful if they can't make it in person. Open houses by appointment are more private, giving interested buyers individual tours. Make sure to hand out your real estate agent business cards at in-person events. It's a way to connect with potential buyers and other agents. They might not buy this house, but they could come to you for the next one.
6. Deploying Digital Marketing
When you're selling a home, getting the word out online is essential. Platforms like Facebook, Instagram and Twitter are great for sharing pictures and details of your listing. You can reach many people without spending much. Search engine ads can be another great component of a real estate listing marketing plan. These are the ads that pop up when someone's looking for homes online. You can use these to ensure your listing appears when people search for homes in your area.
Then there's remarketing. Ever looked at something online and then seen ads for it everywhere afterward? That's remarketing. It's a way to keep showing your listing to people who have already shown an interest in it, which can help remind them about the property.
7. Leveraging Traditional Media
Don't overlook traditional media. TV spots can put your property in front of many local viewers, especially if you target programs that potential homebuyers will likely watch. Radio ads are helpful, too. They can catch people's attention during their commute or while running errands. You can coordinate with other agents to make TV and radio ads more affordable.
Home magazines are another solid choice. They're full of listings and are often picked up by people actively looking to buy. Placing an ad in a well-known home magazine can attract serious buyers. Newspapers are also still around and can be quite effective, especially for reaching an older demographic who may prefer print over online. Around 84% of newspaper readers are homeowners, many of whom eventually will look for a new home.
8. Engaging Your Sphere of Influence
Any successful real estate marketing plan for listings will include outreach to your sphere of influence. Your network is a significant asset. Connecting with local real estate agents and being active in Realtor associations can get more eyes on your listing. Agents talk to each other, and if they know about your property, they might have the perfect buyer. Also, remember to make the most of office promotions. If your agency has a bulletin board or a newsletter, ensure your listing is on it. Email newsletters are a must for reaching out to people. They're a direct line to potential buyers and other agents. You can update recipients on new listings, open houses and any changes to your properties. It's a quick way to keep your listing on people's minds.
9. Updating Your Client
Keeping property owners in the loop with regular updates is an essential part of any real estate marketing plan for listings. You should touch base with sellers at least once a week. Let them know how many people checked out the property online, if there were any in-person visits and share any feedback you might have received. This keeps owners informed about how the sale is going and shows that you're on top of things. It also allows them to make any needed changes quickly, like adjusting the price or fixing something in the house.
Info & FAQs About Real Estate Listing Marketing Plans
As a go-to source of real estate marketing materials, Oakley Signs & Graphics has many real estate agent marketing ideas to share. We also have the answers to your questions about real estate listing marketing plans. Read on to learn more.
How to Market a Real Estate Listing
To market a real estate listing effectively, you need to understand your property, stage it well, create visual assets, write a compelling property description, host open houses, take advantage of digital and traditional media and engage your sphere of influence.
What Are the 4 Ps of Marketing in Real Estate?
The 4 Ps are:
- Product: In real estate, the product is the property itself. It's essential to understand the property's features and benefits and how it meets the needs of potential buyers.
- Price: This is how much the property is being sold for. It must be set right to be competitive yet profitable, considering the market, the property's condition and comparable sales.
- Place: For real estate marketing, place refers to the property's location and the channels used to market the property, such as online listings, agents' networks and open houses.
- Promotion: This involves the strategies used to advertise the property. Promotion can include social media marketing, email campaigns, signage, traditional media and more.
How Do You Attract Buyers to Your Listings?
Attracting buyers to your properties involves high-quality listings, curb appeal and proper staging, accurate pricing, the use of technology, open houses and networking, among other strategies.
How Much Should Realtors Spend on Marketing?
Your marketing spend depends on your resources and income. Many real estate agents spend 10% of their commission on marketing.
Trust Your Real Estate Marketing Material Needs to Oakley Signs & Graphics
Now that you know how to create a real estate listing marketing plan, you're ready for the next step. Oakley Signs & Graphics has the real estate marketing materials you need to support your goals. We offer top-quality real estate signs, quick turnarounds and the best customer service in the business. Shop today and take advantage of everything we offer.
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